Before racing singlets or technical tights, there was one runner struggling with toe blisters that made long runs painful. Every sock was tested. Nothing worked.

So the problem was fixed the only way runners know how — by building a better solution. After months of studying yarn tension, toe separation, and pressure points, a merino wool five-toe performance sock was created, something few brands dared to attempt.

That breakthrough became the foundation of NEDAO.

Today, NEDAO builds performance running gear guided by one belief: small details matter when they help runners go farther, faster, and with less pain.

We design to remove distractions — so runners can focus on running.

On a track, the inner lane is the shortest line.
It’s the lane where speed matters most — and where only the fastest, most disciplined runners earn the right to run.

To us, Inner Lane represents the pursuit of speed, the commitment to improvement, and respect for the craft of running.

It’s about training with intent.
Refining every detail.
And becoming a better runner, step by step.

This spirit guides everything we do at NEDAO — creating gear that supports runners chasing personal bests, stronger finishes, and meaningful progress.